Coop Italia Soc. Cop.

What it is. The classic hangar is replaced with a monoclip hangar that, with a simple manual adaptation, allows consumers to reuse it as a hanger or pincer/clip.

Materials. The monoclip hanger is produced with plastic material from the recycling  of industrial waste (70% from industrial regeneration and 30% from internal scrap).

Product content or target market. Men's/Women's underwear under the Coop brand.

Design and/or communication. Thanks to the attention paid to eco-design, the shape of the hanger has been modified to reduce weight and bulk. Designed to be reusable at home, it allows the consumer to become an active protagonist of the recycling process of the clothespin hook. A double-sided tag is placed on the product label, providing a simple explanation of the reuse mechanism through intuitive text and graphics, generating immediate interaction.

Sustainability. Attention to the issue in the design, production and end-of-life phases. The hanger has been designed in plastic material coming from the recovery of industrial waste, with a design that guarantees reduced dimensions, in particular, with respect to the lateral encumbrance (which is estimated to be about 20% less) and 27% less weight, benefits that translate into an optimization of transport logistics. The possibility of reusing the hanger then removes it from the disposal circuit, saving on its management as packaging waste.

← Back to Best Packaging 2021